Marketing assets for your project - Screen Australia

Mel Avanzado · 2026-10-28T19:46:58.931Z

In the feature film lifecycle, buyers and distributors are a major partner in building your pathway to market and – ultimately – to audiences. Podcast > https://www.screenaustralia.gov.au/attention-grabbing-market-assets/ Find this episode of the Screen Australia Podcast on Apple Podcasts , Spotify or Pocket Casts . In this new Audience In/Sight series, Screen Australia Head of Market & Audience Rakel Tansley joins us to explore what it takes to be globally competitive in an increasingly crowded marketplace. International entertainment executive Todd Brown (Rawk Moving Pictures Corp, formerly XYZ Films) and UK sales agent Sophie Green (Bankside Films) also give us the inside track on approaching international buyers – what makes them lean forward and want to know more, and the tools and materials that convert interest into partnership. Joining them is Roadshow Films’ Edwina Waddy to share how producers can work with their distributor to optimise their theatrical release. From market asset trends on the global stage to the questions every project needs to answer, this episode explores the tools you need to capture buyer and audience attention, including: What market assets are essential when approaching buyers and distributors; What materials are necessary to demonstrate international potential; How audience data can inform your market strategy; When you should be thinking about assets. Get the lowdown on what works from those in the know. For more intel from the marketplace, check out the following resources: Market & Audience Intel Your Audience: The Ultimate Market Guide Market & Audience AMA online .

Marketing assets for your project - Screen Australia

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Marketing assets for your project - Screen Australia

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Marketing assets for your project - Screen Australia